SERVER-SIDE TRACKING & ANALYTICS

Your ads are only
as good as
your data.

Recover lost conversions. Connect your marketing stack.
Make your next decision on numbers you can trust.

Built for e-commerce & lead-gen businesses.
YOUR DATA. YOUR INFRASTRUCTURE. YOUR CONTROL.
PLATFORM-FLEXIBLE TRACKING

Built around your stack.

We work with any platform that supports server-side tracking. These are just a few examples.

Google Tag ManagerGA4Google AdsMeta CAPIMicrosoft AdsShopify
01 / OUR SERVICES

Close the gaps
in your measurement.

From the first page view to the final purchase, get a tracking setup that works together.

02 / WHY DATANAUT

Built to work.
Built to be yours.

Every setup has one goal: making sure your marketing budget is spent on data you can trust. Measured, verified, and documented.

Let’s look at your setup ↗
01

Battle-tested

Setups running live across e-commerce and lead-gen sites in EMEA.

02

Full transparency

Documentation of every tag, trigger, and data flow. You own the entire setup.

03

Ready for what’s next

Server-side infrastructure and consent-aware measurement designed to adapt as platforms change.

03 / THE PROCESS

Clear steps.
No black boxes.

You always know what’s happening, what’s next, and what you’re getting.

01

Audit

We review your tracking end-to-end and document what’s broken, missing, or leaking data.

02

Plan

You get priorities, a clear scope, and a fixed quote before implementation begins.

03

Implement

We build the infrastructure, tags, and consent handling with minimal effort from your side.

04

Verify & hand over

Every event tested end-to-end, documented, and handed over. The setup is yours.

04 / INSIGHTS

A clearer view of your data.

All insights ↗
Measurement

Why 20–30% of Your Conversions Never Reach Google Ads

Implementation

5 Ways Server-Side Tracking Setups Go Wrong

Consent

Consent Mode v2: Compliant Without Killing Your Data