For an online store, tracking is a chain: your product feed, on-site events, conversion values, and ad platform data all have to agree. When they don’t, campaigns bid on the wrong values and cart data fails to match your feed.
We build the full e-commerce measurement layer, primarily for Shopify: a complete purchase funnel with accurate values, currencies, and product identifiers that match your Merchant Center feed.
What you get
- Full GA4 e-commerce funnel with correct item-level data
- Google Ads conversion tracking with accurate values and cart data
- Merchant Center feed diagnostics: ID mismatches, missing attributes, and disapprovals
- Consistent product identifiers across feed, site events, and ad platforms
The result: clean funnel reporting, reliable ROAS, and shopping campaigns fed with data they can use.