Browser-based tracking is losing more data every year — ad blockers, Safari's ITP, iOS privacy changes, and cookie restrictions mean a growing share of your conversions never reach Google Ads, Meta, or GA4. The platforms then optimize your campaigns on incomplete data, and your ROAS numbers stop reflecting reality.
I set up a complete server-side tracking infrastructure using server-side Google Tag Manager, hosted on your own subdomain. Events flow through your first-party tagging server before reaching Google Ads, GA4, Meta Conversions API, Microsoft UET, and any other platform you advertise on — with proper event deduplication between browser and server, so nothing gets double-counted.
What you get
- A dedicated tagging server on your own domain (first-party context, longer cookie lifetimes)
- Server-side GA4, Google Ads Enhanced Conversions, Meta CAPI, and Microsoft UET — configured and deduplicated
- Recovered conversions that browser-only setups silently lose
- Full documentation of every event, parameter, and destination
The result: higher match rates, more attributed conversions, and ad platforms that finally optimize on complete data.