EU privacy enforcement isn't theoretical anymore — misconfigured consent handling can get your Google Ads personalization shut off for EEA traffic, or expose you to legal risk. But the opposite failure is just as expensive: a badly integrated cookie banner that kills your measurement even for users who said yes.
I implement Google Consent Mode v2 correctly, end to end: consent defaults set before any tag loads, your CMP (Cookiebot, Usercentrics, or others) wired to update signals in the right order, and tags gated so they respect user choice without destroying your data unnecessarily. Where consent is denied, conversion modeling keeps working the way Google intends — instead of silently breaking.
What you get
- Consent Mode v2 implementation with correct default/update signal ordering
- CMP integration and audit — including platform quirks like Shopify's Customer Privacy API
- Region-specific consent defaults for EU/EEA traffic
- Verification that consent states actually reach Google, Meta, and your other platforms
The result: measurement that's both defensible in an audit and as complete as legally possible.